One Of The World’s Most Natural Ecosystems
The Brolos lobsters natural habit is completely unique. It is one of the world’s most natural ecosystems untouched by man. They are fished from the untouched reefs of the crystal clear and pure waters of the Indian Ocean in some of the most remote regions off Western Australia. The waters here are amongst the most pristine found anywhere on the planet. Indeed, they are so unspoilt it is thought that over 50% of the biomass begins life in and around the chain of islands called Abrolhos which the name Brolos is derived from.
This provides a nutrient rich feeding ground resulting in lobsters that are the most natural and fresh lobsters to be found. The majority of Western lobster is caught between the coastline from Geraldton, Western Australia’s mid west, and Fremantle, south of the capital, Perth.
Fresh and Natural Taste
Once tasted there is no going back. Brolos lobster is known for its superb eating characteristics and high meat yields. It is acclaimed for its sweet and fresh, ocean taste, as well as it is medium/firm flesh. In addition, there is much less wastage with a Brolos rock lobster than other variants, as all the meat is in the tail section making it easier to remove. It also has a higher meat to shell ratio.
They are also noted for their high nutritional value and protein content. Not only rich, succulent and tasty, Rock Lobster is also extremely good for you being rich in natural Omega 3, and low in trans fats and carbohydrates. Omega 3 is well-known for preventing heart disease, stroke and arthritis.
So pure and natural when it arrives at your home, Brolos lobsters only require minimal preparation making them easier to enjoy than ever.
After cutting it through the tail, you can easily open-up the lobster and the fresh meat will be right in front of you. In addition, there is much less wastage with a Brolos rock lobster than other variants, as all the meat is in the tail section and it is very easy to remove.
The Very Best Quality
As Brolos is run by Fisherman the quality chain starts and ends with the fishermen. Only lobster from an accredited Geraldton Fishermen’s Co-operative lobster fishing boats is shipped to China. Being a Co-operative means that there is direct control on the quality of the lobster from boat to your door. Every day, they only bring back the best quality product. Thanks to a quota limit per boat the focus is on selecting the best of the best lobsters in the world not how many.
There are checks and measures throughout the lobster’s journey to ensure that every Brolos Rock lobster that arrives in China is authentic.
Brolos Quality control is a perfect marriage between tradition and science; beginning with the hand selection of lobsters by our experienced fishermen. The lobsters are delivered to our holding tanks, where a quality assurance and R&D team monitor and ensure optimal storage and transport conditions. Only active, healthy lobsters are shipped to China – so you and your loved ones can savour every bite.
Authenticity
Highly distinctive esky packaging with the Brolos brand mark on the lid reaffirms the product’s authenticity. And on request, even import/custom clearance documents can be provided. As the lobsters are available on brolos.JD.com and brolos.tmall.com, other authorized e-commerce platforms are going to be available soon, 100% authenticity is assured, thanks to a strict no counterfeit product policy over these platforms. Lobsters being offered from any other channel are not authentic Brolos lobsters.
Further, customers can easily check authenticity of your Brolos lobsters through the look of the lobster, set sizes, netting and packaging upon arrival of the delivery. Authentic Brolos lobsters don’t have claws, and they feature long antennae, spiny head, and pink to red shell. They are carefully put in the net, and placed in tailored packaging, together with Brolos-branded ice pack and gloves.
As the last mile of the journey from Western Australia to your door, Brolos lobsters are delivered by SF Express through cold chain logistics, making sure that the lobsters arrive at your home are alive and fresh.