The Geraldton Fishermen’s Co-operative (GFC) started fishing from the coast of Western Australia and exporting Brolos rock lobsters since 1950.
After nearly 70 years, GFC is now the world’s largest exporter of Rock Lobsters and enjoyed worldwide reputation by its exceptional taste and quality.
As the premium rock lobster brand under the Geraldton Fishermen’s Co-operative, Brolos lobsters are wild caught 365 days a year from the pristine, crystal clear waters of the Indian Ocean off the coast of Western Australia. The waters here are amongst the most pristine and unspoilt environments on the planet. Indeed, it is thought that 50% of the rock lobster biomass begins life in and around the unique and untouched chain of islands called Abrolhos which the name Brolos is derived from.
The Brolos lobster, otherwise known as The Western Rock Lobster, scientifically known as Panulirus Cygnus, is a variety of the highly prized spiny rock lobster, with all the meat in the tail section, resulting in a higher meat to shell ratio. Brolos lobsters are acclaimed for its sweet and fresh, ocean taste, as well as it is medium/firm flesh. They are also noted for their high nutritional value and protein content.
So pure and natural when it arrives at your home, Brolos lobsters only require minimal preparation making them easier to enjoy than ever.
As the brand tagline of Brolos in the China market, #澳知鲜# means ‘Australia Knows Fresh’, conveying provenance, product feature and brand value to consumers.
‘澳 (Ao)’ represents the provenance messaging of Brolos rock lobsters. Brolos lobsters are wild caught 365 days a year from the pristine, crystal clear waters of the Indian Ocean off the coast of Western Australia. Located between the south Pacific Ocean and the Indian Ocean, Australia is the only country in the world occupying one entire continent. With its unique geography and natural advantage, Australian seafood is known for its authentic and natural flavor, thanks to the pure, pollution-free marine environment.
‘知 (Zhi)’ not only embodies every rock lobster from Brolos is under the most strict quality supervision and control but also reflects Brolos’s understanding and protection of marine ecology. From 1950, one thing has remained consistent – the cooperative continues to be owned, run and managed by fishermen working for fishermen. They make sure that all Brolos lobsters are 100% wild caught from the Indian Ocean, fresh every day, 365 days of the year using sustainable fishing methods.
‘鲜 (Xian)’ demonstrates one of the very core product features of Brolos, which is freshness. With the strict limits on fishing, Brolos ensures the authenticity and freshness of lobsters and maintains the marine ecological balance synchronously. From 2017, fresh live Brolos lobsters can now be delivered directly to your door in China as fresh as the moment it was caught; from ocean to plate from as little as 3 days. All lobsters are inspected by hand, shipped live to China the day after they are caught. Brolos guarantees that every rock lobster delivered to China is caught, inspected, exported and sold directly by the fishermen in Western Australia.